Brand Manager

Alliance has a unique opportunity for a new Brand Manager to manage our “Hydromol” brand in the UK & Republic of Ireland markets driving growth and success through direct and in-direct promotional activities, NPD and business development, and market vigilance. www.hydromol.co.uk. You will be based at our Chippenham, Wiltshire, UK Head office 2 days a week on a hybrid full time permanent contract and will be working within the Commercial team.

We are looking for a Brand Manager who has previous brand management experience within consumer healthcare, RX, pharmaceuticals or medical devices working as a brand, product or marketing lead. Experience having worked with a skincare brand would be a bonus. You will require a high level of omnichannel customer engagement and be confident building brands, as well as being an excellent communicator, strategic thinker and project leader. A degree in Business Management or Marketing or CIM or other marketing qualification would be highly advantageous.

The key responsibilities of the Brand Manager – Hydromol are centred around marketing and strategy:

• Develop and sustain a brand marketing strategy for “Hydromol” by collating data from multiple sources and turning insights into actionable strategies.
• Work with both creative and sales agencies to develop executions across relevant touchpoints including ATL (consumer & HCP promotion) and BTL (retailer and trade promotion, including distribution) and implement key tactical activities within the framework of a brand plan.
• Work closely with Field Sales team to develop and deliver effective HCP Activation strategy, including KOL targeting and development.
• Advise on appropriate pricing strategies and promotions to drive maximum value for “Hydromol” via key financial analysis (ROI / price sensitivity, break-even etc.).
• Monitor market trends, perform market data analysis and gather information on competitor intelligence
• Commission and evaluate market research, monitor trends and advise on strategy. Identifying insights and forming hypothesis to drive business performance.
• Identify and manage New Product Development (NPD) projects and opportunities and support corporate development projects where appropriate.
• Manage operational relationships with internal parties to ensure successful delivery of projects. Assist the wider consumer team as and when required. Represent ‘the brands’ at external stakeholder meetings including those with potential customers, distributors or agencies/partners.
• Appreciate the importance of and compliance with legal and regulatory codes and frameworks (ASA, PAGB, APBI etc) and internal SOPs.

Alliance offers great benefits including

• Discretionary bonus
• 25 days holiday + one celebration day + one volunteering day (plus 8 bank holidays) with the option to buy additional holidays
• Pension – doubled up to max 10% (EG - employee contribution 5% company contribution 10%)
• Life assurance – 4 x salary
• Wellbeing – free flu vaccine and e-voucher eye care scheme, employee assistance programme which incorporates perks at work (retailer and gym membership discounts), Health cash plan and Private medical cover free for the employee, with the option to add a partner, and children to up to the age of 24 in full time education.
• Lifestyle options include cycle to work, electric vehicle scheme, agile working, and family friendly policies
• Global employee recognition scheme
• Employee referral scheme
• 5 minute walk from Chippenham train station or free car parking

Alliance plc (AIM: APH) is a growing consumer healthcare company. Alliance’s purpose is to empower people to make a positive difference to their health and wellbeing by making their trusted and proven brands available around the world.

Alliance delivers organic growth through investing in priority brands and channels, in related innovation, and through selective geographic expansion, to increase the reach of their brands. Alliance enhances its organic growth through selective, complementary acquisitions and has a strong track record in this area.

Headquartered in Chippenham, UK, the Group employs around 290 people based in locations across Europe, North America, and the Asia Pacific region. Alliance is a Great Place to Work® in all locations where eligible, with consistently high levels of engagement and strong results.

Over the last year, Alliance has sharpened its purpose, vision and strategy to align with the stated move towards a predominantly consumer healthcare company, to better position the company for the future, and in response to changing underlying market dynamics. In line with this new strategy, Alliance will focus on the global priority categories of helping damaged skin and supporting healthy aging.

The vision is to be a high performing consumer healthcare company, built on a portfolio of leading, trusted and proven brands. Consumer health products currently deliver 75% of Alliance sales and this continues to be an area of focus going forward. The company is a leader in its field, has a proven track record of delivering on their claims and strives to build their brands with a strong point of difference. By outsourcing their manufacturing and logistics, Alliance remains asset-light and focused on maximizing the value they can bring, both to stakeholders and to brands.

For more information: https://www.alliancepharmaceuticals.com/