Global Lead Marketing Excellence

Make your mark for patients

We are looking for a Global Lead Marketing Excellence who is a visionary and execution-driven leader to join us in our Asset Maximization & Stakeholder team based in one of the UCB sites : based in our Atlanta, Georgia office in the U.S. or Brussels, Monheim, Germany or Slough.
About the role
The Global Lead Marketing Excellence’s goal is to transform Global Marketing into a strategic growth engine by developing a future-ready marketing capability ecosystem Globally. The Lead Marketing Excellence role bridges strategic asset leadership, human capability development, and modern marketing transformation. This role focuses on empowering marketers to become Adaptive Human Leaders and Tech-Enabled Integrators across all levels, regions, including local affiliates. It also involves anchoring a global capability journey centred on asset value maximization, advancing and integrating marketing skills like omnichannel, augmented AI decision making, innovation excellence, and customer insights and experience.
It champions innovation by fostering a modern marketer mindset rooted in experimentation, equity, and digital fluency—accelerating GenAI, omnichannel, and analytics adoption while embedding marketing as a value multiplier across the asset lifecycle. The role also drives capability development by designing a global Marketing Capability Framework, defining learning journeys, and activating programs that grow marketing into a strategic advantage. Finally, it cultivates a vibrant global-to-local community of practice that promotes peer learning, co-creation, and shared ownership, ensuring alignment with local relevance.
Who will you work with
Partner cross-functionally, Globally, and Regionally (e.g., Medical, Access, Data, Regulatory, Learning & Development, etc.) to embed marketing as a value multiplier across the asset lifecycle.
Navigates across internal and stakeholder dynamics as much as global-local dynamics, enabling inclusive, context-aware thinking across assets, functions, and markets and functions
Partner with Talent and Learning & Development to maximize the impact transversally
What you’ll do
Brings deep stakeholder empathy to align customer, business, and team needs, ensuring marketing efforts reflect real human insights—not just internal goals.
Trusted Cross-Functional Connector: Builds authentic, high-trust relationships across marketing, sales, product, and tech to move strategies forward
Champion a modern marketer mindset rooted in experimentation, growth, equity, and sustainability.
Accelerate the adoption of GenAI, predictive analytics, digital tools, and omnichannel asset strategy across teams.
Enhance digital marketing capability, ensuring the sharpening of foundational capabilities and the development of innovative capabilities over a defined period of time
Partner cross-functionally (e.g., Medical, Access, Data, Regulatory, etc.) to embed marketing as a value multiplier across the asset lifecycle.
Monitor emerging trends and external best practices to future-proof marketing excellence.
Encourages people to incorporate varied perspectives to strengthen the innovation process
Operates as a recognized expert to utilize marketing automation platforms, content management systems (CMS), social media management tools, marketing analytics platforms, and other relevant marketing technologies to execute marketing campaigns, manage customer data, personalize marketing efforts, measure marketing performance, and optimize budget
Design and embed a Marketing Capability Framework within the business
Define and manage learning journeys, certification pathways, and continuous development programs tailored to each marketer’s role and region.
Partner with Talent and Learning and Development and other enablers to assess proficiency levels and ensure progression across core and leadership capabilities.
Activate onboarding, recognition programs, and coaching communities to grow marketing into a strategic, competitive advantage.
Launch and scale a Global-to-Local Marketing Community of Practice—enabling cross-market knowledge exchange, peer learning, and capability amplification.
Establish a dual role of the Global team as Foundation & Amplification and Local teams as Activation & Relevance, ensuring alignment without rigidity.
Foster a trusted space for marketers to co-create, challenge, and grow together, building a sense of purpose and shared excellence.
I nterested? For this role, we’re looking for the following education, experience, and skills
Bachelor’s degree
12 + years in strategic marketing, preferably in global and regional roles within biopharma/healthcare or consumer industries.
Experience with global-to-local execution, customer-centric marketing, and digital and omnichannel ecosystems.
Technology, AI certification, and application to business
Preferred Qualifications
Master’s degree/Certification in Marketing
Experience launching capability frameworks and, more importantly, applying them to the business and growing as we evolve
Fluency in AI/GenAI tools, analytics, and modern marketing competencies
Digital Transformation Strategy and Organizational Design
Change Management and Commun ication

Are you ready to ‘go beyond’ to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!
About us
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.
Why work with us?
At UCB, we don’t just complete tasks, we create value. We aren’t afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We ‘go beyond’ to create value for our patients, and always with a human focus, whether that’s on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.
UCB is an equal opportunity employer.All employment decisions will be made without regard to any characteristic protected by applicable federal, state, or local law. UCB invites you to voluntarily self-identify during the application process. Provision of self-identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment, your employment with UCB, or otherwise subject you to any adverse treatment. Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws, orders, and regulations.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.

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