Digital Customer Engagement Manager, 6 month contract

Company Name:Vertex Pharmaceuticals

Type of Role: Contract position, Inside IR35

Contract length:6 months

Location:Hybrid (3 days on site in Paddington)

Department:Marketing

Looking for opportunities with purpose, impact and possibilities? Our client, Vertex, is a global biotechnology company that invests in scientific innovation. As they grow their pipeline at pace, they are strengthening their reputation for creating transformative medicines for people with serious diseases.

General Summary:

The Digital Customer Engagement Manager will primarily contribute to the development and implementation of a multi-channel marketing strategy for all brands associated within a therapeutic area in the target market.

The incumbent will contribute to key digital activities that allow the company to communicate the brand and portfolio messages to target audience in a customised way.

The incumbent, under guidance, will contribute to building the multi-channel approach from concept to completion to ensure that the company communicates more effectively via various channels and meets business objectives.

Key Duties and Responsibilities:

• Lead digital initiatives within target market, working closely with the Sales, Marketing and other operational teams.
• Support commercial leads in optimising campaigns with digital components.
• Build understanding of customer preferences and drive suggestions for adapting campaign elements.
• Be the first point of contact to provide support with digital channel-related queries.
• Lead all phases of digital production and User Acceptance Testing (UAT) of digital assets and campaigns (e.g., IVAs, videos).
• Establish collaborative and productive, professional relationships with key stakeholders, including commercial leads, international digital marketers, IT teams, as well as creative and digital production agencies.
• Help establish and deliver the brand metrics and KPIs for digital components, as well as set analytics priorities for digital tactics.
• Provide feedback to commercial teams on digital brand execution, sales experience with digital platforms, and opportunities for optimisation of user experience.
• Oversee budget and digital agency execution of digital tactics

Knowledge and Skills:

• Strategic thinker with demonstrated ability to execute ‘hands on’ while being innovative and flexible.
• Excellent communication and presentation skills with proven ability to explain complex information to others.
• Proven ability to meet deadlines on multiple projects.
• Proven ability to work with external business partners and vendors.
• Able to develop rapport and credibility with key stakeholders and comfortable leading without authority across functions and geographies.
• Demonstrated ability to work independently and manage complex projects that require collaboration across functional and geographic areas.
• Ability to work in a fast-paced, evolving environment; focus on multi-tasking and self-prioritized workload.
• Integrity and diversity mindset

Education and Experience:

• Bachelor’s degree in marketing, business, scientific area or related experience required.
• Requires experience in commercial pharma role (Marketing, Sales, Digital) and or pharma consultancy or the equivalent combination of education and experience.
• Strong digital execution experience in multichannel and/or omnichannel marketing

Vertex is partnering with Talent Works to manage their international temporary job openings.

If you are successful in your application, you will be employed by Talent Works to work on a temporary assignment at Vertex.