Conversion Rate Manager, Germany

About Euc

We’re making good health last life a lifetime

More than 1 billion people globally live with obesity — a major leading indicator of many preventable chronic diseases such as diabetes and heart disease.

Eucalyptus is the company behind “Juniper”, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.

Our published clinical research demonstrates that our combined approach to weight management and lifestyle change means that our patients are 4x as likely to lose significant weight through their course of treatment with Juniper.

Since launching, we’ve grown fast to support millions of patients. In 2024 alone…

• Globally, grew revenue by >120% YoY and grew our valuation to >$500M USD, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe and AirBnb
• Grew to over 100,000 monthly active patients globally across our weight management program
• Grew from 5,000 to ~40,000 patients in the UK alone, and received selectiveNICE endorsementto provide service to the NHS
• 5x’d our German patient base in 2025 alone

What’s next?

Our goal for the next 3 years is to be supporting 1 million patients globally-live better for longer -by launching into new conditions, demographics and geographies as we move towards our vision of creating a preventative healthcare ecosystem.

We’re going to build Germany’s largest and best digital healthcare company. This will be really hard to do, but very rewarding and possibly, the adventure of a lifetime with some of the best operators you will ever work with.If that gets you excited, let’s talk.

About the role (What you’ll be doing)

We are seeking an exceptional Conversion Optimisation Manager ****to support our growth in Germany. You will be responsible for the continued optimisation of our quiz buyflow, our landing pages as well as our lifecycle management (email campaigns)

• Own and execute a robust experimentation strategyacross web and app, designing and running A/B and multivariate tests to improve conversion rates and user journeys.
• Champion a data-driven culture of continuous testing and learning, collaborating across departments to embed experimentation into product and marketing workflows.
• Leverage tools like Dynamic Yield, FullStory, Hotjar, and Zoovuto uncover user behavior insights, drive personalization, and optimize recommendation widgets and content strategies.
• Manage the full experimentation lifecycle— from research and hypothesis creation to implementation and post-test analysis — ensuring clear communication of results and actionable insights.
• Collaborate with cross-functional stakeholders, including product, engineering, design, and marketing, to align on testing priorities and ensure seamless execution.

About You (Who We’re Looking For)

Requirements

• Proven hands-on experience of 3-4 years+ designing, running, and analyzing A/B tests across key customer touchpoints — including landing pages, checkout/buyflows, and email campaigns.
• Strong understanding of conversion rate optimization (CRO) principles and how to apply them in a structured experimentation framework.
• Comfortable working with experimentation and analytics tools (e.g. Dynamic Yield, Optimizely, Google Optimize, Braze, or similar).
• Ability to form data-driven hypotheses, define success metrics, and clearly communicate test results and recommendations to stakeholders.
• Experience working cross-functionally with teams like product, design, engineering, and marketing to deliver test ideas and implement findings.
• Attention to detail, curiosity, and a growth mindset — always looking for ways to improve the user journey and drive better outcomes.
• Experience in D2C, consumer, or subscription-based businesses is essential — you understand how to optimize for acquisition, retention, and lifetime value.
• Strong communication skills in English, both written and verbal; able to clearly present ideas, test outcomes, and insights to cross-functional teams.
• A deep understanding of German consumer behavior, with the ability to localize strategies and messaging for maximum impact in the German market.

Great to Have

• Experience in Healthcare, Wellness, Fitness, Weight loss and/or our core audience of women 30+
• Consumer Behaviour or Psychology background
• Previous experience in a start-up / scale-up environment (digital health and/or e-commerce is a plus)
• Bonus: Experience with HTML/CSS or working knowledge of email template structures (e.g. JSON or MJML).

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

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