Head of Acquisition - Juniper UK

About Euc

We’re making good health last life a lifetime

More than 1 billion people globally live with obesity — a major leading indicator of many preventable chronic diseases such as diabetes and heart disease.

Eucalyptus is the company behind “Juniper”, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dieticians, nurses and pharmacists.

Our published clinical research demonstrates that our combined approach to weight management and lifestyle change means that our patients are 4x as likely to lose significant weight through their course of treatment with Juniper.

Since launching, we’ve grown fast to support millions of patients. In 2024 alone…

• In the UK we grew from 5,000 to ~30,000 patients , received selectiveNICE endorsementfor our holistic approach to obesity management, and grew our team from 45 to 165.
• Globally, grew revenue by >120% YoY, while reducing cash burned by 90% YoY and grew our valuation to >$500M USD, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe and AirBnb.

What’s next?

Since reaching over 100,000 patients globally through our weight management program, our goal in 2025 is to extend access to our core treatment program to over 100,000 patients, whilst launching into new conditions, demographics and geographies as we move towards our vision of creating a preventative healthcare ecosystem.

We’re going to build the world’s largest international digital healthcare company. This will be really hard to do, but very rewarding and possibly, the adventure of a lifetime with some of the best operators you will ever work with. If that gets you excited, let’s talk.

About the role (What you’ll be doing)

As the leader of our UK marketing efforts, you’ll craft a top-tier customer acquisition strategy, starting with a focus on performance marketing. With a solid grasp of the core principles behind audience attention and intent, you’ll leverage your experience in scaling new customer acquisition for direct-to-consumer brands to drive impactful growth.

• Lead the charge in managing and optimising paid media campaigns across Facebook, Google, YouTube, TikTok, and other platforms (including affiliate and programmatic).
• Keep a close eye on how spend impacts the customer funnel, tracking new customer acquisition, CAC, and key competitive metrics to ensure we're hitting our targets.
• Run a fast, test → measure → learn cycle — and bring key insights back to the team to refine creatives and boost performance.
• Own the attribution process to truly understand the impact of our campaigns — think holdout testing and shifting media mix to get the clearest view.
• Work closely with the brand teams to make sure our campaigns pack a punch, aligning performance with brand-building efforts.
• Find the sweet spots in targeting, creative, post-click experience, and algorithm tweaks — and act fast to optimise them.
• Keep your eyes peeled for new channels and opportunities that can move the needle for growth.
• Collaborate with our team in Australia to share strategies and insights, ensuring we’re all learning and improving across markets.
• Play a key role in helping to grow the UK marketing team, from contributing to hiring decisions to shaping team structure.
• Stay ahead of the game by keeping up with new trends, tools, and the ever-changing landscape of performance marketing.
• Evangelise best-in-class performance marketing strategies across the team, ensuring we’re always operating at our best.

About you (Who you are)

• 8-10+ years of experience in performance marketing or customer acquisition roles for direct-to-consumer brands
• Proven ability to manage and scale large media budgets across multiple paid channels (Meta, Google, YouTube, etc.)
• Deep experience with channel attribution, using multiple data sources to accurately measure uplift and ROI
• Solid understanding of event tracking infrastructure (e.g. Meta Pixel, server-side tracking, Google Tag Manager) and best practices
• Comfortable navigating context switching between channels, brands, and campaign types in a fast-paced environment
• Experience leading cross-functional initiatives to build and optimise high-converting marketing funnels
• A deep personal interest in marketing, advertising, and experimentation — you love being behind the wheel of high-impact campaigns

Bonus points if you have:

• Experience working closely with creative teams to produce ads that drive both attention and performance
• A track record of success within a fast-growing startup environment and the ability to thrive amid rapid change, ambiguity, and scaling challenges.
• Hands-on experience in email marketing, with a strong interest or working knowledge of conversion rate optimisation (CRO) strategies.
• Demonstrated ability to build, manage, and grow high-performing teams, ideally in cross-functional or growth-focused roles.
• Experience working within a regulated industry (e.g. fintech, health, insurance, etc.) and understanding how to navigate compliance while driving growth

So, why join Eucalyptus?

• Make real impact, fast- We build in the open together, which helps us learn and iterate more quickly so we can deliver high quality outcomes faster than anyone else. Helping impact patients lives for the better from the moment you join Euc.
• You’ll be supported to accelerate your career- Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up. We’re committed to helping every Eucalypt reach their full potential.
• You’ll work with others who are incredibly passionate about what they do- Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.
• We also offer a range of benefits including
  • Your own stake in the business with our employee options program
  • A monthly wellness allowance, for you to spend on whatever wellness means to you
  • A yearly personal development budget and 3 extra days of leave to continuously up-skill yourself
  • 25 days holiday + bank holidays with an enhanced parental leave policy
  • A fun office with regular socials including after school sport, clubs, cycle kick offs and seasonal parties
  • Your own MacBook and more!
• Want to hear more about what it’s like to work at Eucalyptus? Hear from our teamhereor check us out on Instagram @eucalyptus.health

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

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