We are seeking an experienced Senior Brand Manager to join our UK Vaccines team to lead the marketing activities for Vaccines HCPE, a key strategic asset within our vaccine’s portfolio. This position offers high visibility and is a unique chance to gain marketing experience in a complex and innovative environment.
As the Senior Brand Manager for Vaccines HCPE, you will play a leading role in planning and overseeing the strategic and operational marketing approach, delivering a high-quality customer engagement plan in line with the brand strategy. Healthcare Professional Engagement (HCPE) through expert-led meetings is a key channel for the GSK vaccines team to achieve our commercial strategy. You will have the opportunity to lead key activities to progress your career in a dynamic team on a priority brand. You will act as lead for planning and customer-centric execution of HCPE activities through a cross-functional team.
Key Responsibilities:
- Lead strategic and operational business planning for Vaccines HCPE, focusing on achieving key performance objectives.
- Oversee the successful implementation of the HCPE operational plan, ensuring high performance in meeting execution.
- Provide expertise in the design and performance optimisation of Vaccines HCPE content, utilising dashboards to drive data-driven enhancements and maximise content effectiveness.
- Orchestrate and optimise data-driven customer experience journeys to maximise engagement and performance for Vaccines HCPE.
- Support the cross-functional matrix team in navigating content approval processes efficiently while maintaining high performance standards.
- Lead and manage regular forecasting and reporting cycles, ensuring accurate performance tracking and analysis.
- Partner with field-based teams and FLSMs to ensure excellence and high performance in local HCPE execution, establishing and monitoring key metrics for success.
- Collaborate closely with the aligned Capability Partner to implement targeted interventions for local HCPE execution across face-to-face, hybrid, and virtual events, with a focus on performance outcomes.
- Provide line leadership and mentorship to the HCPE marketing team, fostering a collaborative, high-performance culture.
- Ensure all event executions comply with relevant governance frameworks, identifying opportunities for continuous improvement, and adhering to ABPI and GSK policies in all marketing activities to maintain high performance standards.
Why you?
Basic qualifications and experience:
- Marketing experience in the pharmaceutical industry
- Understanding and experience of working with the ABPI Code of Practice to create promotional and non-promotional content.
- Excellent organizational skills with attention to detail.
- Good analytical and numerical skills with the ability to analyse and assimilate data.
- Effective interpersonal, communication, and influencing skills.
- Works effectively and efficiently in cross-functional teams.
- Customer-focused and a champion of customer needs.
Why GSK?
Our values and expectations are at the heart of everything we do and form an important part of our culture.These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
- Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk
- Managing individual and team performance.
- Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
- Implementing change initiatives and leading change.
- Sustaining energy and well-being, building resilience in teams.
- Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
- Developing people and building a talent pipeline.
- Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.
- Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.
- Budgeting and forecasting, commercial and financial acumen.
Closing Date for Applications: 17/06/2025 (EOD)
Please take a copy of the Job Description, as this will not be available post closure of the advert. When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.
We encourage you to apply as soon as possible, as we may close the role early if we receive a high volume of applications.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on or . The helpline is available from 8.30am to 12.00 noon Monday to Friday, during bank holidays these times and days may vary.
Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a UK Recruitment FAQ guide. Click the link and scroll to the Careers Section where you will find answers to multiple questions we receive .
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
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About the company
GlaxoSmithKline plc is a British multinational pharmaceutical company headquartered in Brentford, England.
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