About The Channel Company
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.
Role Overview:
As a Partner Marketing Manager, your role will be to enable IT resellers to develop and execute effective marketing strategies that drive business growth. Acting as a trusted advisor, you will consult on marketing tactics, manage partner relationships, and provide strategic and operational support, including training, campaign management and reporting. This position combines elements of project management, partner enablement, marketing consultancy, and relationship building in a dynamic B2B technology environment.
Key Responsibilities:
· Plan, manage, and support partner marketing plans and campaigns, ensuring alignment with business goals across EMEA
· Serve as the primary point of contact for partners, providing guidance on marketing & sales tools and strategies to promote vendor products.
· Foster trusted relationships with key decision-makers to enable long-term success.
· Advise on and support the execution of marketing tactics, both online and offline
· Liaise with suppliers to facilitate top partnership contract renewals and drive usage and penetration growth among your partners
· Monitor, analyze, and optimize marketing campaign KPIs and overall performance, sharing feedback and recommendations.
· Prepare detailed reports and presentations for clients, showcasing progress and actionable insights.
· Organize and deliver marketing webinars and one annual in-person event
· Collaborate with local teams on MDF requests and claims, ensuring compliance and accuracy.
· Manage agencies, oversee deliverables, and ensure high-quality outcomes.
Skills and Qualifications:
· Previous experience of 4/5 years working in a Marketing and/or Partner Management role, ideally in the tech sector
· Excellent communication skills, written and verbal
· The ability to grow relationships and becoming a trusted advisor
· Tech-savvy with an aptitude for process improvement
· Operational ability and willingness to drive efficiency and innovation
· Excellent client liaison skills, ability to react and respond in a timely and effective manner
· Experience of planning and managing marketing plans and campaigns; both online (e.g. email marketing, SEO, SEA, social networks, display advertising, video production) and offline (e.g. events, telemarketing, print advertising, sponsoring, incentives).
· Strong MS PowerPoint, Excel and Word skills (Smartsheet or PowerBI will be a plus) with the ability to present information in a consistent and professional manner
· Passion for technology and keeping up with marketing trends.
Key Attributes:
· Strategic thinker with a hands-on approach.
· Self-management at the same time a collaborative team player with a proactive attitude.
· Skilled in identifying partner needs and delivering tailored marketing solutions.
What you can expect from us:
As well as working with the most interesting, talented and fun people in Marketing and Media, we operate a culture where success is recognized. You will be supported throughout your career at The Channel Company, tailoring your development through management support, internal and external training courses, and on the job training.
Our employee perks & benefits:
• 35 hours of work per week
• 25 days of annual leave + 1 Duvet day + National bank holidays
• Opportunity to join a growing business with lots of opportunities to influence.
• Hybrid/remote working. We have the best of both worlds with a historical remote working setup and an office in London or Madrid.
• Temporary International Remote Working Opportunities
• Life assurance scheme
• Employee referral scheme
• A tailored training and induction plan - we want you to succeed!
• Regular recognition rewards - be recognized and rewarded for day-to-day actions where you go above and beyond, and consistently deliver
• Volunteering days
• The opportunity to work within a globally diverse team
• The opportunity to learn new skills in an ever-changing and adaptable business
