Digital Marketing Lead

ROLE PURPOSE

To deliver and adapt to comply with local Regulations, the Digital strategy and operational plan for the Aesthetics business. Provide insights, knowledge, guidance and facilitate the development and implementation of sustainable and compliant short and long-term plans to meet the company’s commercial objectives.

MAIN RESPONSIBILITIES (includes but not limited to)

• Implement the Digital marketing and virtual medical education strategy and plans, ensuring contribution and alignment with Digital Innovation Hub, Regional and Global team, Country Manager, Marketing Director, Medical and Sales.
• Implement the Digital Marketing plans; including management of Hubspot, Merz Aesthetics and educational website, virtual medical education activities (webinars), Merz Aesthetics social media and e-mail marketing
• Actively engage and communicate as a Digital ambassador through developing and maintaining strong working relationships with Marketing, Sales, Medical Education, Finance, Business and Medical Affairs whilst communicating with stakeholders at all levels ensuring PMCPA ABPI compliance

KEY WORKING RELATIONSHIPS

• Build and maintain a network of external customers and market influencers to inform strategy and support effective implementation of the digital marketing and virtual medical education plan
• Close cross-functional working across Marketing, Medical, Medical Education and Sales Leadership Team
• Close working relationship with Digital Innovation Hub, Regional & Global Marketing and Regional & Global Medical Affairs
• Recruit and retain top quality digital agencies to assist in the development and implementation of high quality websites, virtual events, social media and e-mail campaigns

QUALIFICATIONS, EXPERIENCE & KNOWLEDGE

• Business/Marketing or life science graduate
• Significant Digital Marketing experience
• Experience within the Pharmaceutical or Medical Device Industry preferred
• Customer engagement skills - ability to understand systems, processes and resources available internally and to bring in the right expertise at the right time to drive success
• Excellent planning and prioritisation skills
• Good level of financial acumen
• Advanced presentation skills
• Computer literate with competence in working with data/multiple systems/CRM
• Confident, quick thinking, responsive and solution oriented

COMPETENCY REQUIREMENTS

Teamwork

Passion for results

Personal Accountability

Open and Transparent

Developing Self

Innovation

OUR BENEFITS

25 days Annual Leave, increasing with length of Service

Private Medical Insurance

Life Assurance Cover

Dental Care

Pension Scheme

Enhanced Maternity Scheme

Cycle Scheme

Employee Referral Scheme

Eyecare Vouchers

Health Vitamins

Collaboration in multi-functional international teams

Great development opportunities and on the job training

ABOUT US

Since creating one of the first anti-wrinkle moisturising creams in 1953, Merz has been a driver in innovation in the field of aesthetic medicine.

We continue to expand our leadership in medical aesthetics through the unique treatment solutions we provide and our global professional training and education platforms. We believe the aesthetic medicine is an integral part of wellness and self-care, and whether a patient’s goal is rejuvenation or prevention, the real outcome of an aesthetic treatment is how they feel.

Merz Aesthetics is committed to advancing medicine in aesthetics, striving to fulfil Merz’ vision: To help people look better, feel better, and live better.

We offer an aesthetic portfolio with a range of treatment options (device and injectables) that allows Healthcare Professionals to use Merz Aesthetics technologies to treat a broad range of patients’ concerns. Our comprehensive product offering ranges from a full line of dermal fillers and skin-tightening and lifting device.