Channel Marketing Manager

Hatfield
1 week ago
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Channel Marketing Manager – OTC pharmaceutical
£competitive hourly rate (on application) + min 9-month contract + 2 days office / 3 days WFH + immediate start + friendly and collaborative working environment + permanent opportunity after 6-9mths
We are looking to engage with a Channel Marketing Manager from a Pharma background to help a global pharmaceutical organisation drive their marketing strategy & initiatives across a portfolio of iconic OTC brands
Channel Marketing Manager remit:

  • Responsible for supporting marketing strategy and leading the planning and execution of online and in-store promotional activations, including new product launches
  • Manage POS critical path, ensuring timely delivery aligned with business objectives.
  • Collaborate with account managers to implement retail activation plans and explore new opportunities.
  • Ensure POS materials align with brand guidelines and marketing strategies.
  • Oversee POS execution, from strategy and planning to approvals, production, and performance analysis.
  • Lead agency relationships for POS artwork, printing, and fulfilment.
  • Attend trade conferences to support account management, coordinating necessary materials.
  • Manage storage agency (CPG) for marketing and trade materials.
  • Monitor POS budget, ensuring all costs align with financial plans and providing reconciliation.
  • Track live activations, their effectiveness, and competitive trade activities, sharing insights with key teams.
  • Create quarterly trade marketing presentations, securing trade buyer buy-in for upcoming periods.
    Channel Marketing Manager profile:
  • Relevant Degree and / or Marketing related qualification (CIM)
  • Strong OTC experience and familiarity with PAGB codes of practice and Veeva approval system.
  • Experience working with retailer activation units such as Boots, Superdrug or others.
  • Agency management, building strong relationships to ensure timely and effective deliverables.
  • Strong organizational skills, including the ability to create and execute plans with contingencies.
  • Budget management, including tracking spend, invoicing, and reconciliation.
  • High attention to detail, ensuring assets meet high standards and are error-free before review.
  • Results-driven mindset, focused on campaign performance and leveraging insights for future activations.
  • Strong influencing skills, able to engage buyers, account managers, marketing teams, and internal stakeholders in decision-making.
    This role is an exciting opportunity to take on a key position within the business on a temp basis with a view to permanency in the future, so if the above looks of interest, then please send us your profile and one of our consultants will be in touch

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