Brand Manager

Come and Save Lives with Us!
SERB is a fast-growing specialty pharmaceutical company that equips healthcare providers worldwide with life-saving medicines for patients facing rare conditions and emergencies.
For over 30 years we have consistently provided emergency medicines, medical countermeasures, and the world’s leading portfolio of antidotes.
Today SERB has over 500 employees in 18 countries and group revenue in excess of €400m. With a strong presence in the US, Europe, and the Middle East, along with a global network of trusted distribution partners, we make a broad range of essential medicines available in over 100 countries.
Having the right culture is as important to us as having the right portfolio. We are guided by our four values:
We make patients our priority
We act with accountability and integrity
We work together as one team
We look for better ways forward
By expanding our reach through selective acquisitions and entering new markets, we’re not just supplying medicine; we’re improving the standard of care for more patients around the world.
Broad Overview
The Brand Manager will be responsible for the development, successful implementation, and execution of the Marketing strategy for their designated Brands within the Brand portfolio, while contributing to and influencing all facets of Sales and Marketing within the Commercial Department including but not limited to: Forecasting, Sales Materials and Training, Pricing, Materials Management and New Product Development.
As a Brand Manager, some of your responsibilities will include:
Strategic
Development, implementation, and execution of defined marketing plans for designated brands with awareness and input to broader portfolio to drive maximum revenue.
Product Life Cycle Management responsibility focusing on Neurology, Rare Disease (Epilepsy) Surgical, and CBRN (Chemical, Biological, Radiological and Nuclear) products.
Translate the strategic plan for portfolio of brands into annual operating and business plans, supported by approved budgets, to deliver agreed business goals.
Work with the Marketing Manager in the development and execution of communication initiatives associated with all products.
Manage P&L for assigned brands to ensure that costs are within the agreed budget /allocation of spend.
Continually update knowledge on the products, competitors, and relevant therapeutic areas.
Continually develop and maintain personal knowledge of the relevant industry, market and environmental changes that may impact the business, and implement appropriate action where necessary.
Manage relationships with a range of 3rd parties including media partners, creative services, digital services, photography, print and customer marketing teams.
Develop and strengthen relationships with key external stakeholders e.g., KOLs, pharmacists, suppliers, and partners, to better understand their needs, market issues and opportunities.
Operational
Ensure training for their designated brands for the UK teams as required.
Develop and maintain key internal relationships (e.g. medical, regulatory, sales force and sales force management) to ensure brand success.
Effectively communicate clear objectives, key strategies, and messages to Regional Account Managers.
Support the Development of programmes for market access to drive growth at national, regional, and local levels (e.g. formulary adoption)
Support National and International KOL development.
Prepare advertising and promotional materials in collaboration with the EEA partners as appropriate and within budget.
Provide and deliver product training to the sales teams as needed.
Ensure all external customer / website / patient materials / communications are compliant with the ABPI Code of Practice in conjunction with Medical Colleagues.
Digital Workstreams
Support the Marketing Manager in the implementation of the development roadmap for all customer facing digital products globally (website and app) to support strategic goals, business growth whilst meeting customer needs.
Ensure that the agreed digital marketing strategy will drive profitable growth for the business and help to lead the execution of multi-channel campaigns, ensuring consistency in the promotion of the brand and the customer journey.
Deliver digital promotional material to the Sales/Field Force, taking the lead on change management initiatives to evolve Field Force implementation of digital strategies.
Lead Social Intelligence activities by gathering customer insights.
Prepare advertising and promotional materials in collaboration with Global offices (MEA & AUS) as appropriate and within budget.
The above duties and responsibilities are not an exhaustive list and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements.
To be successful in this role, you should demonstrate:
Work collaboratively, in the spirit of support and co-operation, with other functions within the Company and wider Group to fulfil Commercial Department's goals and objectives.
To work collaboratively / cross functionally as part of the wider global marketing team.
To coordinate UK material through medical approval and ABPI compliance certification.
Develop customer notifications of product changes or discontinued products.
Update all customer-facing staff on current support material, its use and availability.
Raise and process Purchase Orders for Marketing Purchases to meet company procedures.
Track and record total expenditure on production of support materials, producing a quarterly report.
Operate within set financial limits.
Track and record expenditure against established budgets.
Ensure that all interactions and engagements are carried out in a professional, efficient, courteous manner and that all work is accomplished with quality and in accordance with Company values.
Company Benefits:
25 annual leave days plus bank holidays and 3 annual company closure days (to be taken between Christmas and New year)
Competitive Pension Scheme
Private Medical Insurance
Discretionary Bonus Plan
Paid Maternity and Paternity Leave
Academic Study Assistance
Eyecare vouchers
Employee Assistance Programme
Serb Pharmaceuticalsis an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values.

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