About the Role
Medscape, the go-to source for healthcare professionals seeking trusted medical and wellness information, is looking for aMarketing Managerto join our Global Marketing Team. In this role, you willlead digital marketing initiatives, support European and LATAM markets, and work cross-functionally to drive revenue growth across multiple channels.
This is a fantastic opportunity for aMarketing professional with a background in publishing, life sciences, or healthcareto take the next step in their career. You will play a key role in developing high-impact marketing campaigns that engage B2B clients within the HCP and pharmaceutical markets.
Key Responsibilities
- Contribute to the development ofannual marketing plans and budgetsfor Medscape’s global markets.
- Lead and deliver onend-to-end digital marketing campaignsacross content marketing, social media, SEO, paid media, and thought leadership initiatives.
- Collaborate with sales and internal teams to create compellingsales enablement contentand promotional materials.
- ManageMedscape’s online presenceand brand positioning in key industry events, medical congresses, and third-party thought leadership activities.
- Track and analyse marketing performance, providing insights and recommendations for future improvements.
- Support the development and implementation of efficientmarketing processesto drive productivity.
- Attendglobal sales meetingsto align marketing strategies with business goals.
What We’re Looking For
- 3+ years of marketing experience, preferably in healthcare education, life sciences, or medical publishing.
- Strong expertise indigital marketing, content creation, and B2B marketing campaigns.
- Proven ability to develop compellingsales narrativesand promotional content.
- Experience working withcross-functional teamsto execute high-impact marketing initiatives.
- Strong analytical mindset with experience trackingcampaign performance and ROI.
- Confident presenter with excellent communication skills and experience engaging internal and external stakeholders.
- Experience managing budgets and optimizing marketing spend.
Why Join Us?
- Be part of aglobal leaderin medical publishing and healthcare education.
- Work oninnovative digital campaignsthat make a real impact in the life sciences industry.
- Collaborate with adiverse, international teamof professionals in a dynamic and fast-paced environment.
- Opportunity to drive strategic marketing initiatives andinfluence global B2B engagement.
Diversity & Inclusion
WebMD is anEqual Opportunity/Affirmative Action employerand does not discriminate on the basis of race, ancestry, colour, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veteran status, or any other basis protected by law.
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