ROLE PURPOSE
Lead the marketing, digital and medical education team to develop and implement the strategic and operational marketing plans for Merz Aesthetics in the UK and Ireland. Provide insights, knowledge, guidance and facilitate the development and implementation of sustainable and compliant short and long-term plans to meet the company’s commercial objectives. Deliver in collaboration with appropriate internal and external stakeholders.
This role will be required to understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.
MAIN RESPONSIBILITIES (include but not limited to)
- Lead the development and maintenance of the
- Merz Aesthetics brands and the short and long-term marketing, digital and medical education planning and approval process, ensuring contribution and alignment with Country Manager, Finance Medical and Sales functions
- Lead the implementation of the Aesthetics marketing, digital and medical education plans.
- Represent Aesthetics UK&I at a Regional and Global level, importing and exporting marketing insights and best practices
- Actively contributes to the Aesthetics UK&I leadership team, shaping the business
- Lead the performance of the Aesthetics UK&I Marketing, Digital and Medical Education team
KEY WORKING RELATIONSIPS
- Build and maintain a network of external customers and market influencers to inform strategy and support effective implementation of the marketing plan.
- Close cross-functional working across Marketing, Medical and Sales Leadership Team
- Close working relationship with EMEA & Global Marketing and EMEA & Global Medical Affairs
- Lead the team to recruit and retain top quality marketing, market research, digital and PR agencies to assist in the development and implementation of high quality campaigns and materials
QUALIFICATIONS, EXPERIENCE & KNOWLEDGE
- Developed leadership and people management skills.
- Business/Marketing or life science graduate
- PMCPA representative's exam pass
- Post graduate marketing qualification – CIM or equivalent.
- Sales experience within the pharmaceutical industry
- Significant marketing and people management experience
- Experienced Commercial signatory (MHRA/PMCPA) across multiple therapy areas
- Digital expertise – experience in planning and managing digital channels.
- Customer engagement skills - ability to understand systems, processes and resources available internally and to bring in the right expertise at the right time to drive commercial sales success.
- Excellent planning and prioritisation skills
- Good level of financial acumen
- Advanced presentation skills
- Confident, quick thinking, responsive and solution oriented
COMPETENCY REQUIREMENTS
- Teamwork
- Passion for results
- Personal Accountability
- Open and Transparent
- Developing Self
- Innovation
OUR BENEFITS
- 25 days Annual Leave, increasing with length of Service
- Private Medical Insurance
- Life Assurance Cover
- Dental Care
- Pension Scheme
- Enhanced Maternity Scheme
- Cycle Scheme
- Employee Referral Scheme
- Eyecare Vouchers
- Health Vitamins
- Collaboration in multi-functional international teams
- Great development opportunities and on the job training
ABOUT US
Since creating one of the first anti-wrinkle moisturising creams in 1953, Merz has been a driver in innovation in the field of aesthetic medicine.
We continue to expand our leadership in medical aesthetics through the unique treatment solutions we provide and our global professional training and education platforms. We believe the aesthetic medicine is an integral part of wellness and self-care, and whether a patient’s goal is rejuvenation or prevention, the real outcome of an aesthetic treatment is how they feel.
Merz Aesthetics is committed to advancing medicine in aesthetics, striving to fulfil Merz’ vision: To help people look better, feel better, and live better.
We offer an aesthetic portfolio with a range of treatment options (device and injectables) that allows Healthcare Professionals to use Merz Aesthetics technologies to treat a broad range of patients’ concerns. Our comprehensive product offering ranges from a full line of dermal fillers and skin-tightening and lifting device.
