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The Market Research Manager will drive and facilitate stakeholder (Patient, HCP, Payer) centric insights and market research across both Patient Evidence and Patient Impact team business partners at global, regional, and local levels, working closely with other insight colleagues. This role will primarily focus on the immunology portfolio, with the possibility of supporting other therapy areas based on need. The team is responsible for leading market research initiatives to deliver actionable insights for the organisation.
This individual will work in close partnership with business stakeholders to define critical business questions. They will collaborate with Integrated Insights Tables and other insight colleagues to identify suitable methodologies and techniques to address business issues. They will also oversee vendors to ensure the successful execution of fieldwork, review outputs, and provide business-oriented recommendations to stakeholders. The role involves managing multiple Market Research projects across brands and regions, ensuring alignment with key stakeholders and therapy areas when necessary.
Key responsibilities:
Planning and leading market research: Develop plans to address key hypotheses on priority business issues and opportunities, ensuring that insights from HCPs, patients, and payers are central to brand strategies and tactics (e.g., campaigns).
Understanding the therapeutic landscape: Ensure the right business questions are being asked by leveraging an understanding of the therapeutic area and competitive environment.
Driving research methodologies: Lead and champion new and emerging research methodologies while promoting best practices in established ones.
Stakeholder collaboration: Ensure smooth approvals of new initiatives through effective communication with regional and local teams (legal, compliance, safety).
Integrating non-traditional insights: Incorporate understanding from non-traditional sources, such as social media listening, alongside primary research.
Advanced analytics collaboration: Partner with the Advanced Analytics team to leverage existing data sources effectively and answer business questions efficiently.
Regional collaboration: Work closely with regional analytics teams in Europe and/or the US to triangulate insights from primary market research and deliver impactful results.
Customer-centricity: Advocate for the voice of customers (patients) and stakeholders (HCPs, payers), ensuring their perspectives inform decision-making.
Compliance: Ensure market research complies with all relevant SOPs, safety reporting obligations, and global governance systems.
Insight synthesis: Present findings with clarity, connecting insights to drive actionable recommendations, and synthesise multiple data sources to uncover the “why” behind the “what.”
Impact-driven solutions: Translate observations into actionable insights, leveraging best practices and tools to achieve measurable business impact.
Requirements:
Strong understanding of commercial and medical data, as well as primary market research methods.
At least 7 years’ experience in market research roles within the pharmaceutical industry (agency or client side).
Ability to partner with stakeholders to address insights needs through a deep understanding of the business.
Excellent networking and leadership skills.
Strong quantitative, qualitative, and analytical capabilities.
Agile mindset with a passion for continuous improvement and test-and-learn approaches.
Crisp communicator, adept at tailoring messages for technical and non-technical audiences.
Impact-driven and able to translate insights into actionable recommendations.
Behaviours:
Collaborative mindset and willingness to challenge the status quo.
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