Digital Marketing Manager

MCoBeauty Expands Across the UK, with a New Office in the Heart of London!

MCoBeauty, one of Australia's largest beauty brands, has officially landed in the United Kingdom and is continuing its rapid growth! With our UK headquarters now based in the iconic Liverpool St, we’re thrilled to bring our high-quality, affordable beauty products to the UK. MCoBeauty’s innovative range is already making waves in the UK market, and we’re excited about the opportunities ahead as we grow our presence and continue to deliver exceptional beauty solutions across the country.

Join us as we build on this exciting momentum and solidify our position as a top beauty brand in the UK!

About The Role

MCoBeauty, Australia’s leading beauty brand, is expanding across the UK and Europe. As part of this exciting international growth, we are seeking an experienced and commercially astute Digital Marketing Manager to lead our digital performance and customer acquisition strategy across the region.

This role will be instrumental in driving brand awareness, traffic, engagement, and online sales through effective digital marketing campaigns, paid media execution, CRM initiatives, and performance analytics. The successful candidate will thrive in a fast-paced environment, possess deep knowledge of digital tools and trends, and demonstrate a data-driven approach to marketing.

Role & Responsibilities

• Develop and implement paid media strategies across key channels (Meta, TikTok, Google/SEM, affiliates) to drive performance.
• Optimise campaign performance to meet and exceed KPIs, including ROAS, CPA, and conversion rates.
• Oversee media budgets, reporting, and campaign effectiveness.
• Lead end-to-end digital strategy for the UK & EU markets, ensuring brand consistency and optimal user experience.
• Conduct regular performance reviews and implement data-led strategy enhancements.
• Align marketing activities with retail and creative teams to deliver a cohesive omnichannel experience.
• Design and execute customer acquisition, retention, and loyalty campaigns via platforms such as Klaviyo.
• Utilise segmentation, personalisation, and A/B testing to improve email performance and customer lifetime value.
• Analyse user behaviour to inform future targeting and communication strategies.
• Deliver weekly and monthly reports, providing actionable insights and recommendations based on campaign data and market trends.
• Continuously refine strategy based on performance analysis.
• Work closely with eCommerce, creative, and retail teams to ensure alignment on initiatives and shared goals.
• Manage key external partnerships, including agencies, platform representatives, and development support.
• Travel as required

Skills & Experience:

• Proven experience (5+ years) in digital marketing, eCommerce, or performance marketing; experience in the beauty or retail sector.
• Proficient in Google Analytics, Shopify, Meta Business Manager, TikTok Ads, and SEM tools.
• Hands-on experience with CRM platforms (e.g., Klaviyo) and customer journey optimisation.
• Strong analytical skills, commercial awareness, and the ability to translate data into strategic action.
• Self-starter with the ability to manage multiple projects in a high-growth, entrepreneurial environment.

Benefits & perks:

At DBG Health, we offer more than just a job, we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally.

• Competitive salary, bonus, pension
• A values-driven business fostering a supportive and friendly team culture
• The ability to work autonomously, empowering you to drive your own success
• Convenient head office location close to public transport, cafes, and restaurants
• Opportunities to grow your career globally across all divisions within DBG Health – including Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group, and Axe Health Services – offer exciting prospects for advancing in their expanding markets.

About DBG Health & VidaCorp

DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,000 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers. DBG Health’s consumer division. VidaCorp, our consumer division, represents market-leading names like MCoBeauty, Esmi Skin Minerals, Nude by Nature, SunSkills, PONi cosmetics and more, offering premium-quality, accessible products that resonate with consumers domestically and internationally.

As we embark on significant global expansion, we are proud to announce the European launch of MCoBeauty, starting in London. Known for its innovative and high-quality cosmetics, MCoBeauty embodies our commitment to empowering individuals to embrace their beauty while delivering exceptional value. This milestone underscores VidaCorp's ambition to redefine global health and beauty standards, bringing innovative, accessible solutions to new markets.

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.