Content Marketing Specialist

Agency :

Havas Red

Job Description :

Title:

Content Marketing Specialist

Summary of Role

Here at Red Connect our goal is not to be the best at creating content that works – it is to be the best at content across all the channels at our client’s disposal: media, web, SEO, content, events, social. This an exciting opportunity for a passionate multi-disciplined writer to work alongside and learn from a collective of content strategists, creative thinkers, account leads, and producers.

Our offering spans an award-winning multinational footprint across UK London, Manchester, Australia (Sydney, Melbourne, Brisbane), Asia, Middle East, & North America (New York, Pittsburgh, Phoenix).

As Content Marketing Specialist, you will be tasked with owning all editorial and copy within the content department. You will source and manage freelance writers, develop everything from day-to-day social content to long-form eBooks, blogs and ghost written content, in collaboration with the wider social and agency team. As part of your role, you will also copy edit articles, newsletters and whitepapers for the pharmaceutical and global governance sectors. You will research and proof read and ultimately take responsibly for the quality of editorial from our team. You’ll QC content work, ensuring it’s of the highest possible standard and to a client’s TOV, guidelines and general writing best practice before being shared with the client.

Working closely with Creative Director and reporting into the Managing Partner, this position sees you play an integral part in building, managing and maintaining strong relationships with our direct client contacts as we bring the brands they represent to life in content through, but not exclusively, social and digital. You’ll conduct robust, insightful content audits with actionable outcomes and you will also have an interest and acumen for strategic content planning as you will also support our content strategists and planners to formulate solutions that set our content up for success. You will have experience in a range of different kinds of writing, across different industries both B2C and (with firm experience in) B2B.

In this role you will join a truly agile, creative and forward thinking team as you navigate all exciting areas of client writing. Our clients span industries from tech to finance, health, professional services, social platforms, lifestyle and autos – it’s a broad range and you’re the kind of person who enjoys stretching your writing with different styles, tones and formats according to the client need. While the role is broad, much of the editorial we produce is designed for C-Suite and senior leaders so you will have experience in writing for this audience, or an understanding of how to adapt style accordingly.

You will be a go-to content writing and research specialist in the agency and stay on top of this exciting, ever-changing space in which you will learn something new every day, and impact editorial wisdom to others.

Your role will also see you lend your expertise, insights and advice to the wider Red Connect network, working with the social team across other markets to ensure quality and consistency as relevant. You will take ownership of Red Connect’s LinkedIn presence and be excited about developing the business’ voice and audience on the platform.

You will be well versed in best practice social content creation and can ideate, manage freelance writers, present your work to senior client stakeholders and craft your own ideas with minimal direction.

You’ll be the first and last written content touchpoint, ensuring design matches copy, and both copy and design then collectively meet the brief. You will be the sort of person who takes pride in excellent written work and fostering a culture of excellence within the team.

If you have a passion for writing content that people value, and delivers value for clients, then we are the agency for you. If you don’t want to be boxed into one medium, and typecast by a particular comms discipline, and are excited about a role that stretches you into a vast array of directions, then we’re definitely for you.

The Opportunity:

Excel and evolve as part of a progressive and powerful global agency spearheading content and social media best practice globally – surrounded by a network of experts in the Earned, Social and Experience space to support you in your career.

Roles and Responsibilities

Key Objectives:

• Manage content for the content and Red Connect team – strategic thinking, briefing freelance writers, designers, writing and proofing work
  

• Act as writer for the content team, responsible for producing written content for agency clients
  

• Ensure all writing is of highest standard possible, and is in line with client need, tone, audience
  

• Working alongside our content strategy / planning team to develop content ideas and plans that spans turning insights (company, competition, culture. consumer) into content engagement plans and concepts that attracts and retains audiences, and ultimately, drives success for our clients
  

• Work with the design team to ensure synergy between written and creative elements of content
  

• Join client calls from an editorial perspective to help optimal, effective and efficient relationships with all clients
  

• Work closely with an account manager and business director to stay on top of client priorities
  

• Conduct robust strategic research and content audits and deep dive into client needs to develop on-point editorial
  

• Work closely with our Global Head of Strategy as part of content strategy plans for clients, including conducting research and contributing editorial ideas to content plans
  

• Be able to write, edit and understand complex scientific documents and apply strict style guidelines
  

• Work with our account manager to establish robust QA process to ensure all work that goes over to our clients is of the highest standard possible. Take responsibility for that QC process for your own work and freelance writers’ work
  

• Join regular WIP meetings relating to status updates on assigned accounts, both internally and externally with client or partner agencies
  

• Stay abreast of content & approval process both internally, and with client
  

• Strong collaboration and constant communication/integration with account teams and external stakeholders
  

• Liaison with internal teams surrounding delivery on client deadlines and expectations
  

• Lead content and editorial brainstorms where needed to formulate best ideas for clients – equally understand where working autonomously is needed to develop concepts and deliver back to the team
  

• Strong upward, downward and sideways communication with seniors, peers and juniors across internal and client teams
  

• Ability to review insights and optimise content according to data and learnings
  

• Sharing of relevant information relating to social media + editorial landscape
  

• Ability to make the right creative calls in the absence of the Creative Director
  

• Be kept abreast of the latest AI innovations and tools and able to ethically incorporate AI into the areas of your work where appropriate and in line with the business’ policy
  

• Pro-active approach to professional up-skilling of yourself through proposed training and development both internally and externally
  

• Work with the business director and account manager to leverage internal tools to best derive insights (such as SEO, social listening etc) to help drive best-in-class content solutions for clients
  

• Positive and solutions-oriented attitude - ability to spot potential issues ahead of time and pro-actively form appropriate solutions in collaboration with relevant team members
  

Key Attributes:

• Passionate people-person
  

• Positive and solutions-oriented attitude
  

• Extreme attention to detail and excellent command of grammar
  

• Experience writing in US and UK English valuable
  

• Driven and eager to learn
  

• Organised and punctual
  

• Creative thinker
  

• Strong writer
  

• Clear and timely communicator
  

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.