The Brand Director (Oncology) is a critical role inthe organization and will own and drive the commercial valueproposition and positioning for our brands. They will act as aninspiration to the affiliate commercial teams regarding what’spossible and guide how to achieve optimal patient reach for ourbrands in these first two launch indications. They will workclosely with the Regional Brand Lead and in a highly collaborativemanner with cross-functional regional colleagues andaffiliate/partner markets team members to ensure organizationknowledge, experience, and capability is harnessed to fully capturethe brand's potential. Whilst owning the commercial valueproposition, positioning, and aligned tactics across channels, therole also encompasses strong contribution to brand strategicguidance building and leading on a number of fundamental marketingtasks & projects across indications to further the success ofthe brand. Examples could be broader campaign imagery development,major congress strategy and execution, major peer-to-peer events,advocacy building strategy, market development work, and supplyplanning. Essential Functions 1. Provide regional brand expertiseby maintaining in-depth knowledge of the therapy area and brand; isconsidered an internal regional expert on the relevant therapyareas. 2. Able to make clear strategic choices within and beyondbrand planning, then develop & articulate region-wide tacticalapproaches to subsequently implement to drive brand adoption. 3.Able to pitch strategic choices, implications, and recommendationsto senior leadership in a clear and compelling manner. 4. Seek andretain up-to-date working knowledge of the competitive environmentand implications for Jazz. Demonstrate Jazz values and act in linewith a clear team charter, their own role and responsibilities, andembrace ownership & accountability for their projects. AdviseRegional Brand Lead on any recommendations to adjust team workingprocess/governance as and when needed to best fit the needs of thebrand and regional business model. 5. Respectfully drivecross-functional collaboration to ensure seamless execution ofbrand plans to time and budget commitments. 6. Accountable forcreating a positive brand experience for customers leading to thedesired change in customer brand perception and behavior over time.7. Be an exceptional collaborator with country brand teams to buildrelationships, trust, and two-way communication to ensure optimalsupport for affiliate brand execution. 8. Actively seek and sharecustomer feedback and market insights with regional marketing peersand broader cross-functional team to enable improved customer andpatient focus. 9. Seek to identify best practices from within thebroader Jazz organization, affiliate, and partner level that couldbe adopted within planning to enhance patient uptake or marketimpact. 10. Consistently demonstrate a positive, collaborativeattitude that exemplifies ownership of business, teamwork withpeers, and is respectful of supervisors, peers, and customersalike. 11. Active part of Integrated Brand Planning team for the3-year regional plan & proactive collaboration with US regionalpeers. 12. Clear ability to analyze & integrate multipleperspectives, manage difficult trade-offs, and clearly communicateresulting brand strategy, initiatives, decisions, and priorities.13. Measure success against desired outcomes/results and trackperformance for effectiveness of their area of brand planresponsibility and work with the team to iterate or adjust plans asa result of learnings gained. 14. Build collaborative relationshipswith key opinion leaders and relevant medical societies. 15. At alltimes act within the letter and spirit of the internal and externalcodes of conduct and compliance frameworks within which we operate.16. Act as an ambassador for JAZZ Pharmaceuticals following ourmission of improving patients’ lives by living our core values ofintegrity, passion, collaboration, innovation, and the pursuit ofexcellence. Qualifications and Education 1. Bachelor’s degree (orequivalent) required as a minimum, ideally in life/medical sciencesor business. 2. Significant marketing experience in thepharma/biotech industry. 3. Proven experience as a successful,decisive leader in both strategic & operationalcross-functional environments and in delivering brand success. 4.Fluent Spoken & Written English. Required Knowledge, Skills,and Abilities 1. Highly motivated, enthusiastic and inspiringmarketer with excellent collaborative leadership, demonstrating theability to bring diverse groups along with them (especially in thecontext of country alignment and mobilization) on key commercialinitiatives - demonstrating an understanding of local cultural andregulatory differences and knowing when to direct vs when toconsult/guide. 2. Experience of launching brands in solid tumouroncology. 3. Learning agility - able to make sense of large amountsof information from multiple sources quickly and condense down tokey actionable insights and pivot strategic thinking and actionaccordingly. 4. Innovation - Ability to prioritize in a busylandscape and maintain space to explore new, unconventional andinnovative approaches to commercialization, but also convert theseideas from theory into action and completion - ie able to thinkbeyond the traditional "old-school" pharma engagement model. 5.Engaging communicator - Excellent oral and written communicationskills, including presentations to large and diverse groups (i.e.account managers through to EILT level) with the ability to ‘makethe complex’ simple for the audience. 6. Strong project managementabilities to enable success in driving multiple projectssimultaneously. 7. Proven ability to partner successfully withcross-functional and affiliate teams to ensure delivery against acommon goal. 8. Ability to develop strong relationships with adiverse set of individuals/groups both internally & externally.9. KEE partnership - Ability to develop, nurture and leveragerelationships with international experts in relevant therapy areaswhich can result in impactful partnerships. 10. Ability to championthe needs of the patient & their carers/families whilstdeveloping & executing plans and holding peers to account to dothe same. 11. Excellent problem-solving and decision-making skillsto identify, understand and propose plans to address businessissues and opportunities in the short and mid-term. 12. Ability toset goals, prioritize activities, and establish/meet challengingtimelines to support rapid patient access to medicines and businessdelivery. 13. Coaching skills to support colleagues/fellowemployees’ competency and enhancing positive business impact. Workswell and delivers under pressure. 14. Committed to building andmaintaining a cross-functional working environment that is a greatplace to work and operating in line with our Jazz company values.15. Proven background in oncology or other highly specializedtherapy area, ideally in an Orphan/Rare Disease context. 16.Experience within both above country and in-country pharma workingenvironments advantageous. 17. Rich expertise in pharmaceuticalmarketing with a track record of both strategic and operationalexperience leading to positive market impact. 18. Good experiencein pharmaceutical launches. #J-18808-Ljbffr
