Brand Consultant

Brand Consultant

Rate: Up to £300-£400 a day

Remote – Occasional travel

12 Months

Inside IR35

Key Skills: pharmaceutical and experience of leading a new brands from start to finish

Role Purpose

~Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function

~Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.

Major Accountabilities

~ Develops brand strategy, promotional campaigns and tactical plans within marketing budgets

~ Prepares content of Integrated Brand Teams and Launch Teams

~ Runs market research programs & market insights for responsible brand and monitors /anticipates market development

~ Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)

~ Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives

~ Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.

~ Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.

~ Identifies area market insights and opportunity via customer interactions

~ Executes central marketing activities as well as regional initiated marketing activities

~ Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives

~ Compliance with applicable policies, procedures and other regulations

Key Performance Indicators

~ Market share & market share growth

~ Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department)

~ Ensure full compliance to all regulatory requirements

Education & Qualifications

Experience

~ Cross Cultural Experience

~ Operations Management and Execution

~ Project Management Skills

If you are interested please apply or send your CV to luke.sandilands@com