OTC Brand Manager

Hatfield
11 months ago
Applications closed

OTC Brand Manager – immediate start
£65k (experience dependent) + benefits + hybrid working + permanent role opportunity in the future + friendly and collaborative team environment
A highly successful, global pharmaceutical organisation is looking to engage with an experienced OTC Brand Manager on an initial 9-month FTC to help deliver their marketing strategy & initiatives across a portfolio of iconic OTC brands
OTC Brand Manager remit:

  • Responsible for supporting strategy and leading the planning and execution of online and in-store promotional activations, including new product launches.
  • Manage POS critical path, ensure POS materials align with brand guidelines and strategies.
  • Oversee POS execution, from strategy and planning to approvals, production and performance analysis.
  • Collaborate with sales team to implement retail activation plans and explore new opportunities.
  • Attend trade conferences, coordinating necessary materials.
  • Monitor POS budget, ensuring all costs align with financial plans.
  • Track live activations and competitive trade activities and share insights.
  • Create quarterly trade marketing presentations, securing trade buyer buy-in for upcoming periods.
  • Lead agency relationships for POS artwork, printing, and fulfilment.
    OTC Brand Manager profile:
  • Relevant Scientific Degree and / or Marketing related qualification (CIM)
  • OTC experience and familiarity with PAGB codes of practice and Veeva approval systems.
  • Experience working with retailers such as Boots, Superdrug etc.
  • Deep understanding of the consumer journey and passionate about consumer behaviours.
  • Budget management & Agency management.
  • Results-driven, focused on campaign performance and leveraging insights.
  • Strong influencing skills, able to engage buyers, account managers, marketing teams, and internal stakeholders in decision-making.
  • Strong data analysis skills, using insights to measure campaign effectiveness and drive recommendations.
  • Can-do, entrepreneurial attitude, with great commercial acumen.
    This OTC Brand Manager position is an exciting opportunity to take on a key role within the business, so if the above looks of interest, then please send us your profile and one of our consultants will be in touch

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