Marketing Manager (Pharma)

We at Colonis Pharma are a Clinigen company and extremely proud to be at the forefront of repurposing medicines to make them more manageable for patients. By identifying and understanding how unmet clinical needs impact patients, we develop innovative solutions that improve compliance and enhance health outcomes, empowering individuals to live their lives to the fullest. Our mission is to support patients in receiving the most appropriate and accessible treatment for a better quality of life 'Making Medicines More Manageable'.

Due to continued growth, we are seeking a passionate, driven and people focused Marketing Manager who will play a pivotal role in shaping and delivering high-impact marketing strategies that fuel the commercial growth of the Colonis portfolio. You will be key in enhancing the company’s corporate presence across international markets which includes Europe, Middle East and Asia Pacific regions with line management responsibility for the newly appointed Marketing Executive.

Key Responsibilities Include:

Product Management

• Identify products within the Colonis portfolio and pipeline where sales and marketing support will produce a return on investment.
• Develop and execute detailed plans for new product launches including key market identification, pricing and reimbursement recommendations and in conjunction with International Business Development and Alliance Managers identify appropriate partners.
• Develop and execute detailed marketing plans for key promotionally responsive products within the portfolio utilising all potential communication channels and / or sales activities
• Creation and management of promotional materials and activities, including external agency activities, and ensuring compliance with UK regulatory rules and regulations
• Development of effective pricing strategies for new product launches in UK & International markets
• Monitor effectiveness of all activities with clear KPIs and reviews with out-sourced partners
• Work collaboratively with key internal stakeholders and cross functionally to exploit mutually beneficial opportunities.

Corporate Communications

• Develop and execute a detailed communication plan that supports the corporate objectives
• Maintain a good knowledge of market trends and awareness of competitor activities
• Work closely with external trade bodies and associations such as British Generic Manufacturers Association (BGMA), Medicines for Europe and Ethical Medicines Industry Group (EMIG) to be aware of policy changes that may impact the business and align on policy and communication strategies.
• Work collaboratively with key external stakeholders and cross functionally to exploit mutually beneficial opportunities.

Business Leadership

• Work closely with distributor partners to ensure alignment of commercial strategies and best practice is shared across the distributor network.
• Act as project lead with the internal cross functional team to ensure appropriate plans are in place for the immediate commercial launch of new products once the Marketing Authorisation has been granted
• Management of sales and marketing expenditure as approved in the budget
• Drive a culture of continuous improvement and world class customer service.
• Support business development activities with appropriate marketing collateral and communication plans
• Utilising market knowledge, understanding and impact of commercial activities drive accurate management and forecasting of the product portfolio.
• Ensure the appropriate level of resource and expertise is in place to deliver the marketing plans and that this is structured in the most effective way to deliver the strategy.
• Ensure business compliance with quality, regulatory, legal, ABPI Code of Practice and any other client/other contractual obligations.

Requirements:

• 5-10 years’ experience in commercial (marketing and / or sales) roles within the prescription pharmaceutical industry
• ABPI Qualified
• Previous experience as a budget holder
• Evidence of strong planning skills – identifying market opportunities and developing a plan to fully exploit
• Knowledge and experience of pricing strategy development and implementation
• Detailed knowledge of NHS medicine environment
• Ideally experience of international product launches
• Experience of working through distributors to achieve objectives in international markets
• Credible background and experience to work with senior peers in in the pharmaceutical industry.
• Demonstrable understanding and experience of factors impacting the generics business environment; political, economic, social, technological, legal and environmental.
• Driven mentality – proactively identifies, creates and pursues opportunities.
• Demonstrable personal attributes for working in a small organization
• A self-starter who is comfortable operating at both a strategic level and being ‘hands on’.
• Articulate with strong presentation skills.
• Highly computer literate; experience operating with all Microsoft Office software

Benefits:

• 27 days holiday, plus bank holidays
• Discretionary Bonus
• Pension contributions & Life Assurance scheme
• Flexible Benefits Platform with £25/month Company contribution
• Annual salary review
• Independent financial advice service
• Enhanced Employee Assistance Programme
• Shopping discounts with retailers
• Long service awards
• Recognition scheme & employee of the year awards

Interested? We would love to hear from you, please apply today for consideration.