Paid Social - Biddable Media Specialist

We are looking for a Paid Social (Biddable Media) Specialist with proven experience executing various paid social tactics & is comfortable speaking to business scenarios that may leverage paid social to meet client goals. As a paid social guru, you will work alongside stellar teams to advise clients on driving results through the use of social platforms. Junior members will look to you for guidance & best practice when it comes to properly implementing & executing various social tactics. You are someone who thrives on keeping up to date on industry trends and challenge yourself to look for solutions to optimize the brand’s ad spend to drive long-term value.

Day to Day Responsibilities:

Paid Social (Biddable Media) Specialist will be responsible for leading campaign management activities focused around both strategy and activation of the campaigns. You will work closely with the Biddable Associate manager, in the assurance of the tactical and campaign execution, analysis and performance. Performance monitoring and reporting would also be key in this role. You are to champion the value of paid social, share & apply best practices and continually enhance the success of the campaigns.

• Lead & execute the day to day paid strategy across various social tactics for several brands.
• Manage & develop junior team members supporting social tactics.
• Contribute to formulation of proposals for new client opportunities and the estimated performance those proposals will yield.
• Set-up of Ad accounts, IOs and billing profiles within social platforms Implementation of targeting parameters, creative assets and daily spend amounts.
• Trafficking of campaigns into technology platforms.
• Management and optimization of media campaigns and programs for agency clients in the biddable space (Paid Social, Search & YouTube).
• Leverage and manage social listening tools/projects to develop strategies and analyze competition and audience segments, comfortable with co-presenting analysis to clients.
• Work alongside client’s creative and PR agencies to adjust messaging based on social analysis.
• Utilization of social analytics tools to analyze content promotion efforts and adjust strategies as needed.
• Handle daily campaign maintenance and billing reconciliation on a daily/weekly/monthly level.
• Assuring the campaign set up in the system and will be responsible for updating it if necessary and ensure all the admin around the campaign.
• Assist in the development and presentation of client-facing campaign performance reports.
• Lead the legal review and submission process for social media efforts.
• Stay up to date on the use of social media in the pharmaceutical space, specifically keeping a pulse on FDA regulations and processes.
• Work with vendors in the social space to provide new opportunities to our clients.
• Work alongside analytics team to determine measurement plans
• Demonstrate diligence, attention to detail, and adherence to agency best practices

Must haves:

• At least 2 years of hands-on experience in executing paid ad campaigns across the following platforms: Facebook/Instagram; Twitter; Google and LinkedIn.

Bonus Experience:

• 1+ years of hands-on experience in executing paid ad campaigns across the following platforms: Snapchat; Reddit; Pinterest and TikTok.

Qualifications:

• Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
• Minimum 4 years of agency experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Facebook, Twitter, LinkedIn, etc.)
• Advanced understanding of Excel and proficiency in Microsoft Office Suite (PowerPoint, Word, etc.)
• Experience with Facebook, LinkedIn and Twitter Ads platform or 3rd Party API technology
• Understanding of Paid Search, Digital Display and traditional media elements
• Strong analytical thinking and mathematical skills and an ability to manage data
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational and communication skills
• Adaptability and comfort working with shifting priorities and deadlines
• Healthcare, Pharmaceutical, or regulated industry experience preferred. Passion for making a difference in Patient outcomes!