OTC Brand Manager

OTC Brand Manager – immediate start
£65k (experience dependent) + benefits + hybrid working + permanent role opportunity in the future + friendly and collaborative team environment
A highly successful, global pharmaceutical organisation is looking to engage with an experienced OTC Brand Manager on an initial 9-month FTC to help deliver their marketing strategy & initiatives across a portfolio of iconic OTC brands
OTC Brand Manager remit:

• Responsible for supporting strategy and leading the planning and execution of online and in-store promotional activations, including new product launches.
  
• Manage POS critical path, ensure POS materials align with brand guidelines and strategies.
  
• Oversee POS execution, from strategy and planning to approvals, production and performance analysis.
  
• Collaborate with sales team to implement retail activation plans and explore new opportunities.
  
• Attend trade conferences, coordinating necessary materials.
  
• Monitor POS budget, ensuring all costs align with financial plans.
  
• Track live activations and competitive trade activities and share insights.
  
• Create quarterly trade marketing presentations, securing trade buyer buy-in for upcoming periods.
  
• Lead agency relationships for POS artwork, printing, and fulfilment.
  OTC Brand Manager profile:
  
• Relevant Scientific Degree and / or Marketing related qualification (CIM)
  
• OTC experience and familiarity with PAGB codes of practice and Veeva approval systems.
  
• Experience working with retailers such as Boots, Superdrug etc.
  
• Deep understanding of the consumer journey and passionate about consumer behaviours.
  
• Budget management & Agency management.
  
• Results-driven, focused on campaign performance and leveraging insights.
  
• Strong influencing skills, able to engage buyers, account managers, marketing teams, and internal stakeholders in decision-making.
  
• Strong data analysis skills, using insights to measure campaign effectiveness and drive recommendations.
  
• Can-do, entrepreneurial attitude, with great commercial acumen.
  This OTC Brand Manager position is an exciting opportunity to take on a key role within the business, so if the above looks of interest, then please send us your profile and one of our consultants will be in touch