Role: Marketing Manager
Location: UK (Macclesfield, Manchester or London), Hybrid
Reports to: Chief Information Officer
Type: Full-time or part-time
About Us
Established in 2005, Bioscript Group is formed from multiple, specialist businesses to support our global pharmaceutical clients; we draw on their multidisciplinary expertise to help navigate critical decisions at key points in the product lifecycle.
Our scientific and strategic expertise help our clients make better decisions. We provide medical communication services, market access consulting and regulatory writing support with deep domain expertise to effectively navigate complex disease areas.
The Opportunity
This is a fantastic role for a Marketing Manager looking to develop their career within the life sciences industry. As a newly created role, the Marketing Manager will play a pivotal role in shaping and influencing the future of marketing activities at Bioscript Group. You will be responsible for developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved and building awareness and positioning for the Bioscript Group proposition.
Key Responsibilities
- Plan, execute, and optimise marketing campaigns to drive brand awareness and customer engagement
- Collaborate with external agencies on projects and campaigns
- Build, develop and enhance the Bioscript Group brand by creating and implementing brand strategies
- Share insights, provide thought leadership and encourage best practices in marketing with all business units while aligning efforts with the overall value proposition of Bioscript Group
- Oversee website development and SEO
- Oversee the performance and development of the Marketing Coordinator, providing guidance and support
- Contribute to long-term planning and decision-making processes to identify opportunities for growth and innovation
- Manage and create appropriate content for a variety of channels.
- Identify marketing outcome measures and KPIs to track and increase the effectiveness of marketing activities within the company.
- Manage the working relationships with agency partners and coordinate group communication plans and schedules to ensure maximum marketplace impact
- Manage the development of relevant content and campaign development by partnering with internal experts and ensuring activities align with ongoing sales priorities
- Collect and curate case studies at close of projects to build out a library of sales and business development collateral in anticipation of future growth opportunities
- Previous experience of HubSpot or other CRM to maintain marketing dashboards (e.g website page impressions, bounce rates, social engagement, etc)
- Optimise marketing and sales systems and processes as well as supplier and vendor operations and recommend improvements and select new systems as needed
About You
- 4-5 years of Marketing Manager experience, ideally in the pharma or life sciences industry
- familiarity with AI tools to ensure efficiency of content creation and delivery.
- Proven ability to lead and manage marketing campaigns
- Experience working closely with external agencies and partnering on various projects and campaigns
- Demonstratable skills in brand development
- Strong stakeholder management
- Excellent written and verbal communication skills
- Previous line management experience
Our people are at the heart of our business
We are focused not just on delivering the exceptional for our clients, but for our teams too. Understanding everyone is different and we believe in treating everyone as an individual with opportunities to develop your skills and career around our disciplines.
Our benefits include:
- Salary which aligns with your experience and skillset
- 25 days holiday + bank holidays + winter shutdown + holiday purchase scheme
- Enhanced maternity, paternity & adoption leave
- Birthday charity donation to a charity of your choice
- Bonus Day off to be spent giving back to the community
- Life Insurance and Critical Illness cover
- Private Medical (Vitality for UK based colleagues)
- Health cash plan or wellbeing allowance
- International Employee Assistance Program
