Global Brand Director Specialty Care (Olezarsen)

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Global Brand Director Specialty Care (Olezarsen), Cambridge

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Client:

Sobi
Location:

Cambridge, United Kingdom
Job Category:

Other
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EU work permit required:

Yes
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Job Reference:

25e3f4715ad1
Job Views:

16
Posted:

22.06.2025
Expiry Date:

06.08.2025
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Job Description:

Job Description

The Global Brand Director will be in charge of driving the pre-commercialization / commercialization strategic and tactical development and leading the preparation of the commercialization plan in close collaboration with the entire Global Specialty Care TA cross functional team, the Global Medical and Scientific Affairs team and in support of in-country sales and marketing.

This role will lead day to day brand operations to include Strategic and Tactical Plan Development, Branding and Creative, Strategic Communication, Budget Management, and Key Performance Indicator Monitoring.
This is a remote role - candidates can be located anywhere in Europe
This is an individual contributor position.
Key Responsibilities:
Lead the Olezarsen brand, in close partnership with the VP, Head of Immunology and Specialty Care to ensure a successful launch and secure strategies are successfully developed and timely executed to realize product potential and support countries activities
Drive the development and coordinate the implementation of Global cross-functional Brand Strategy, positioning and communication, congress strategy, KOL management, including Geographical Expansion and Training plan across all regions, affiliates and Sobi markets during all phase of Olezarsen life cycle, funneled into the Global Commercialization Plan
Own the day to day brand marketing activities in alignment with major milestones, budget and defined KPIs
Lead the Global teams, including cross-functional representatives from Market Access, Medical, Patient Access, Regulatory, Tech Ops, Business Intelligence, Finance and align team output to an integrated strategy for the brand
Partner strategically and operationally with the VP, Head of Immunology & Specialty Care portfolio, CAT Lead in daily activities and specific processes (e.g. LRP, EPR/SPR/ExCom reviews, CEO Meetings)
Build and nurture a fruitful partnership with Affiliates to gather key insights and provide them with strategic guidance and tactical support to ensure local successful launch preparation and execution in line with business opportunities and needs
Engage with external stakeholders (e.g. KOLs) to set the best foundation to realize Olezarsen’s ambition
Control of External Expenses, promotion, advertisement maximizing Sobi resources and in alignment with financial requirements and forecasting control. Ensure product(s) A&P stays within budget
Represent commercial function in the Core Asset Team (CAT), as permanent member and work in alignment with peers to guarantee the appropriate synergies and tackle the common obstacles
Liaise with Ionis (commercialization partner), to maximize the potential of a global footprint.
Operate with high ethical standards in line with the Sobi corporate values and SOPs by ensuring ongoing completion of all required initial and ongoing training in local regulations and policies, and adherence to those regulations and policies for self and any direct reports.
Additional duties may be assigned, as needed

Qualifications

Qualifications:
University degree level education – medical/science based
Proven solid experience of global pre-launch and launch activities in rare diseases

(preferably in Immunology)
Strong brand management experience

gained in at least 5 years in global roles and/or leadership roles in marketing/commercial departments
Project Management skills and result-driven attitude
Multi stakeholder project management and leadership experience, delivering results on time and within budget
Additional commercial experiences including sales, market analytics and business intelligence would be a plus
Ability to manage and coordinate external consultants and agencies
Demonstrable customer relationship management experience
Personal attributes:
Demonstrate, embrace and align with the company’s values (Care, Ownership, Ambition, Urgency and Partnership)
Cross cultural working appreciation and experience
Analytical thinking

Additional Information

All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.
Why Join Us?

We are a global company with over 1,700 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.

We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.

Sobi Culture

At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them.

As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.
An Equal Opportunity Employer

Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status or protected groups by the laws or regulations in the locations where we operate.
Sobi is an affirmative action and equal opportunity employer. Disabled/Veterans. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request reasonable accommodations by sending an email to [emailprotected] .

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