About Ad EffectivenessAt NIQ, we believe in science in the service of art. NIQ has the products, experience, and people to be the trusted partner in ad research. With a full suite of tools across the spectrum from deep optimization and validation to compact and agile, NIQ brings a collaborative and data-driven system of ad optimization to clients. NIQ has deep roots in science, with a team of in-house PhD neuroscientists, which offers unique and differentiated value to our growing client base. Rigorous sales validation, global scale, a robust database, and AI capabilities built on the highest quality data all lead brands to evangelize the products, experience, and people in the NIQ ad effectiveness practice.About this RoleThis role is accountable for the translation of the global commercial strategy for the Global Ad Effectiveness Practice Area to Europe, as well as meeting financial targets for Ad Effectiveness in the region. It entails creating a strategy to retain existing clients and attract new ones in this space via both direct Practice Area outreach, as well as in collaboration with sales Business Partners aligned to client accounts and industry verticals. This role is accountable for accurately managing an active sales pipeline with consistent sales forecasting for the EU Ad Effectiveness business as well as prospecting, value creation, pitching, negotiating and closing deals.The EU Ad Effectiveness Practice Area Leader will be accountable to the EU Brand & Media Lead in the Strategic Analytics & Insights organization. This role will also support the Global Ad Effectiveness Leader in setting the global commercial strategy and in helping to craft the toolkit of the future that will win in this space and achieve sustained growth.ResponsibilitiesStrategy/ PA DevelopmentSupport Global Ad Effectiveness leader in the creation of the vision and strategy of the Practice AreaTranslate and execute global vision/strategy for the PA in EUPartner with Global Ad Effectiveness Leader, Regional Brand & Media Leader, and Product Leadership for product updates or new product launchesRevenue

and Drive Brand & Media PenetrationOwn revenue target/quota for Ad Effectiveness in EUDrive profitable growth

ensure appropriate cost to revenue for Ad Effectiveness across EUCraft client engagement plans alongside Business Partners, Global Practice Leader, EU Brand & Media sub-practice peers, and EU Brand & Media Leader

Team with Business Partners to understand client business strategies impacting Ad Effectiveness and formulate a plan to propose solutionsStrive to integrate Ad Effectiveness with other solutions from Brand & Media specifically, but also with broader Strategic Analytics & Insights in EUDirectly engage with Clients in highly specialized solutions

drive revenue directly

Own or support Business Partners in proposal development for Ad Effectiveness-specific opportunitiesOwn response/proposal creationExpand Strategic Analytics & Insights client footprint via Ad Effectiveness Practice (penetrate new divisions/functions/C-suite)Ad Effectiveness Specialty SpokespersonIdentify important thought leadership/meta-analytic topic areas that would help advance the practiceDrive business results through consultative selling and leveraging thought leadership and case studies to further develop client relationshipsClearly and convincingly articulate Ad Effectiveness offerings and value proposition, matching them with relevant client business challenges/KPIsObjection handling and overcoming resistance from both current and prospective clientsObtaining client testimonials and case studiesTrain Business Partners on the fundamental benefits of Ad Effectiveness to enable leadsWorking Across Strategic Analytics & InsightsPartner with EU Brand & Media team for cross-selling opportunities and integrated opportunitiesCollaborate with Customer Success to effectively translate client/proposal requirements for Ad Effectiveness projects and engagementsEnsure internal processes are followed for Ad Effectiveness sales, including adherence to tracking customer and transactional information in CRM system and other sales and operational processesMaintain broader Strategic Analytics & Insights product/technical knowledge by participating in learning workshops/sessions across practicesModel appropriate behaviors across the job responsibilities of collaboration, study design/pricing, and job coordinationQualifications:Work experience of 8 years+At least 5 years of experience in related research fieldTrack record of growing business in Western EuropeIn depth experience leading client pitches with clear understanding of the ad effectiveness landscapeStrong background in client and internal stakeholder collaborationPreferred:Background in System 1 (Implicit) toolsAdditional Information

Our BenefitsFlexible working environmentVolunteer time offLinkedIn LearningEmployee-Assistance-Program (EAP)About NIQNIQ is the worlds leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the worlds population.For more information, visit NIQ.comWant to keep up with our latest updates?Follow us on: LinkedIn | Instagram | Twitter | FacebookOur commitment to Diversity, Equity, and InclusionNIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: