Brand Planner

Are you passionate about creating advertising that not only informs but also transforms lives within the healthcare sector?

At Havas Lynx, a global advertising agency at the forefront of healthcare communications, we combine unmatched creativity, extensive expertise, and a deep understanding of the pharmaceutical and healthcare field. Our communications resonate deeply with audiences and adhere to the highest standards of healthcare advertising.

Committed to driving meaningful change—a change built on a foundation of rich experience, inspired by innovation, and confirmed through our proven track record—we work in close partnership with healthcare professionals, patients, carers, and leading pharmaceutical brands to navigate the complex challenges of today's healthcare landscape. Our approach blends strategic insights and deep scientific acumen with cutting-edge creativity and digital innovation, crafting campaigns and solutions that significantly improve people's lives.

We’re a team of over 400+ people in Manchester and London, with a history spanning over 35 years and an ever-evolving future. You can get a feel for the #LYNXLife through our YouTube #LYNXLife playlist, Instagram, Facebook, LinkedIn, and Twitter.

Everything this company achieves—every life it saves, every penny it makes, every policy it changes, every award it wins—is down to everyone who works here.

Please note that this role is based in Manchester, and our current hybrid working arrangement requires office attendance on Mondays, Tuesdays, and Thursdays.

Summary of our role:

The role of a Planner will see you apply your strong strategic knowledge and inquisitive nature to shape, inform and support your project’s strategy. You will take ownership of your own projects demonstrating a good understanding of the industry and the brand. You will cultivate good relationships with your clients and colleagues. You will work collaboratively with all disciplines in your team in order to feed into the briefing process of projects, playing an integral role in your agency, working with your team to develop and implement the overarching strategy, which acts as the foundation for your team’s campaign. Your knowledge and experience will be used to support the Senior Planner to mentor Planning Executives in the team and help develop their capabilities.

What you can expect to be doing:

• You will proactively ensure a thorough understanding of the brand, product and overarching strategy for the project you are assigned to – ensure your research is appropriate to the campaign’s direction
• You will work with the Senior Planner and/or Head of Strategy to lead in strategic activity. Ensuring that the team’s outputs are in line with client expectations
• You will take responsibility for the shaping and delivery of the research and insights for your own projects
• You will proactively liaise with the relevant Account Handler to identify how research findings will be used to inform campaigns KPIs
• You will perform competitor analysis reviewing activity, behaviour and data to identify strengths and weaknesses. Make informed recommendations based on your findings that support the strategy
• You will develop strong collaborative relationships with Account Handlers and Creatives on your team, in order to push the brief to its potential
• You will be able to effectively interpret insights presented by a Planning Executive/Research Executive to shape the strategy for a project, presenting your ideas to the Senior Planner with a clear rationale
• You will grow and utilise the strategic toolkit and have a strong knowledge of various research tools in order to support in any research you conduct
• You will proactively ensure that the strategy is considered and adhered to throughout all stages of the project’s life cycle
• You will be adaptable to working across digital projects, extensive research projects, brand development and workshops depending on the project

This role could be a great fit for you if:

• You have 2 + years experience in a similar role
• Brand management experience
• Some healthcare experience
• Creative advertising experience

What you can expect from us

A supportive and challenging environment in which you will have the opportunity to learn, grow, and make an impact that matters. We put a huge investment into #LYNXLife and our #LXAcademy internal programmes. It’s a unique initiative that aims to reward hard work, reduce pressures, and ensure that we can all enjoy our time at Lynx. Our strategy is to build capabilities internally and inspire the best talent, so we can continue to deliver on our mission.

You can also expect a whole host of benefits, including:

• Hybrid Working – 3 days in the office (flexible working options are available for in-office days)
• Starting holiday allowance of 28 days annual leave + Bank Holidays, with increasing allowance connected to length of service
• Option to buy, carry or sell holidays
• Early Friday finish throughout the year
• Seasonal working hours
• Enhanced family leave, pay and return to work benefit scheme
• Extensive L&D support
• Sabbatical opportunities
• Season ticket interest free loans for travel
• Cycle to work scheme
• Life insurance (4x salary)
• Company pension scheme
• Fully compensated company events
• Volunteer days
• Wellbeing programme including sports clubs, discounted gym memberships, free onsite flu vaccinations, extended lunch breaks on Wellness Wednesdays and much more
• +Medicash healthcare benefit
• 24/7 access to a free, confidential and independent Employee Assistance Programme

Get in touch to find out how we can make an impact that matters together.