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Brand Manager, HCP Cetaphil
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Galderma
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Brand Manager, HCP Cetaphil
role at
Galderma
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Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Job Title:
Brand Manager, HCP Cetaphil
Location:
Thornhill, ON
Galderma is the emerging pure-play dermatology category leader, delivering an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare, and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we are in shapes our lives, we are advancing dermatology for every skin story
Position Summary
Brand Manager, HCP, Cetaphil is responsible for the creation and execution of marketing communications for the Consumer Business unit of brands (specifically, but not limited to, Cetaphil) to the professional audience. This position will collaborate with all businesses to advance the vision and strategy for Cetaphil in the professional space.
Essential Functions
Develop and Implement Marketing Strategy: Partner with the leadership team to develop and implement professional marketing strategies and tactics, including one- and three-year plans to improve recommendation positioning within Dermatology in Canada. Manage budget and variable marketing investments.
Create Professional Sales and Marketing Assets: Assist in developing all professional sales and marketing assets.
Collaborate with Therapeutic Dermatology (Rx), Injectable Aesthetics (Ax) and Dermatological Skincare (Cx) Teams: Work with cross-functional teams to deploy sales and marketing strategies.
Evaluate and Optimize Performance: Measure the performance of all sales and marketing tactics and make recommendations based on market research and sales results.
Build Brand Relationships: Lead efforts to build relationships with Key Opinion Leaders (KOLs) in Dermatology and professional organizations. Identify new opportunities to strengthen brand collaboration and recommendations.
Market Analysis: Develop a strong understanding of the industry and competitors. Translate market trends and research into new ideas for professional pieces and communication.
Vendor Management: Manage marketing vendors, budget, and KPIs. Assess performance regularly.
Financial Planning: Demonstrate financial acumen, including ROI analysis and P&L experience.
Influencer and Social Media Management: Develop and execute influencer marketing strategies and manage social media campaigns to enhance brand visibility and engagement.
Digital Media Capabilities: Utilize digital media platforms to create and distribute content that drives brand awareness and professional engagement.
KOL and Professional Influencer Strategies and Tactical Execution: Develop and execute strategies to engage Key Opinion Leaders (KOLs) and professional influencers. This includes identifying and building relationships with influential professionals in Dermatology, creating targeted content and campaigns, and leveraging their influence to enhance brand credibility and reach.
Other Duties: Perform other duties as assigned
Minimum Education, Knowledge, Skills, And Abilities
Education: Bachelor's degree in marketing, Business, or a related field.
Experience: Minimum of three years in CPG Marketing and/or Sales in Pharmacy/Health Care Professionals, preferably with Dermatology-specific experience. Proven track record in executing strategies that drive sales, differentiate from the competition, and generate incremental share of voice in the professional space with Health Care Providers.
Skills: Strong strategic thinking and execution abilities, excellent interpersonal skills, strong communication and presentation skills, ability to multi-task under pressure, and working knowledge of all areas of Marketing, including influencer and social media management, and digital media capabilities.
What We Offer In Return
A great work environment with an inspiring work ambiance
Growth and development possibilities
An excellent benefits program starting day one
Pension program after one year of service (company contribution of up to 10%)
Tuition Reimbursements
Service awards program
Next Steps
If your profile is a match, we will invite you for a first conversation with the recruiter.
The next step is a virtual conversation with the hiring manager.
The final step is a panel conversation with the extended team members.
Our people make a difference
At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.
This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
Seniority level
Seniority level Not Applicable
Employment type
Employment type Full-time
Job function
Job function Marketing and Sales
Industries Pharmaceutical Manufacturing
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