Brand Lead

Practicus
Reading
2 days ago
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Brand Lead – Pharmaceutical Division

📍 Reading (Hybrid) | 🕒 Full-Time | 💼 Permanent


We’re seeking a strategic and drivenBrand Leadto join a leading pharmaceutical company with a strong heritage in prescription healthcare and a growing footprint across the UK.

This is a key role within the team, responsible for driving brand performance across the UK & Ireland. You’ll lead the development and execution of targeted, compliant, and impactful marketing strategies that support both commercial and clinical objectives.


What You’ll Be Doing:

  • Own and execute the brand strategy for a portfolio of pharmaceutical products
  • Develop and implement UK&I campaigns aligned with global direction and local market needs
  • Work closely with medical, regulatory, and sales teams to deliver effective, compliant messaging
  • Lead educational initiatives and content for healthcare professionals in theprimary care setting
  • Analyse market data, clinical trends, and performance KPIs to refine strategy and optimise ROI
  • Manage external agencies and coordinate with internal stakeholders across functions


What We’re Looking For:

  • 5+ years of pharmaceutical marketing or brand management experience
  • Deep understanding of theNHS and primary care environment
  • Proven ability towork autonomously, take initiative, and drive projects through to execution
  • Experience developing materials and campaigns for healthcare professionals
  • Urology or specialist care experience is aplus, but not essential
  • Strong analytical skills, project leadership, and stakeholder engagement capabilities


Why Join?

  • Be part of a purpose-led pharmaceutical organisation focused on innovation and patient care
  • Work in a collaborative, agile team with meaningful autonomy
  • Competitive salary, hybrid working, and opportunities for long-term development
  • Help shape the future of essential medicines in the UK&I

📩Ready to drive impact in healthcare?Apply now or reach out for a confidential conversation.

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