Associate Strategy Director

Company description

Who we are
Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Policy, and Advertising, to create unique value with visionary clients.
What we believe
Health brings us together. In the diseases we suffer, the medicines we create, and the causes we champion, health shows us our collective humanity. When we break the barriers that divide us, when we think further, we can create healthier futures, together.
A passion for craft
Having expert thinking is only part of our story. To ensure excellence in everything we make, we have centred our disciplines around three essential crafts: science, strategy and creativity.

Overview

We are looking for an ambitious Associate Strategy Director to lead the strategic capability across a variety of healthcare accounts. You will be joining the Brand Strategy team that sits within Langland's Advertising Discipline, focused on the art and science of inspirational brand building.
At Langland we Think Further, we synthesise evidence & experience from people, science, society and business to find a new perspective in everything we do. And we live by our 3 values - imagination, pushing the boundaries of creativity and originality; discipline, intellectual rigour and respect for the laws of science and togetherness, kindness and admiration for our fellow citizens.
To be considered for this role, you will need proven experience and strength across the whole gamut of strategy, with particularly strong skills in brand and creative. Healthcare experience is essential.

Responsibilities

Key responsibilities:
Build cross functional commercial, marketing, brand and creative strategies and weave a compelling strategic story that sells the work and keeps line of sight to growth.
Identify the client business problem and look for strategic answers to issues.
Lead the client process in developing annual brand plans and able to translate these into action plans.
Manage complex creative and portfolio architecture across multiple audiences, objectives and stakeholders.
Integrate equity management tools and measures into strategic brand planning and can steer brand communications to drive equity.
Confidently challenge and improve client briefs.
Deliver excellence in all given briefing and brief writing situations across discipline, network and client teams.
Provide positive, useful strategic feedback to the creative team, ensuring the voice of the customer is at the heart of the work, whilst protecting the quality of the creative product.
Build, support and defend the best possible creative product through solid strategic argument.
Lead the creative validation and concept testing process without losing creative excellence, taking clients along on the creative journey.
Work well in partnership with scientific strategists, leveraging their insight and deep scientific understanding to build superior evidence based strategy, ensuring scientific insight is pulled through into commercial and creative strategy.
Construct customer journey tactical plans across multi-media.
Manage research and insight design, translating data into compelling insight with robust experience in both qual and quant methodologies.
Monitor client and competitor activity, keeping on top of market trends, M&A, new product launches etc.
Lead presentations in large scale pitches, client meetings and workshops.
Construct, run and moderate workshops from large to small client teams, across all strategic situations – commercial, go-to-market, creative and communications.
Line manage and/or mentor others in the team.

Qualifications

This is a senior role that would be suited to a Strategist with proven experience in healthcare and pharmaceuticals (essential).
You should have:
Extensive experience building cross functional commercial, marketing, brand and creative strategies.
A deep love of the creative product and value the craft.
Excellent client engagement skills and leadership capability.
Confident in presenting and pitching to clients.
Highly proficient in constructing and leading workshops from large to small client teams, particularly brand and communications planning sessions.
Excellence in PowerPoint, and visualisation of concepts and data - can bring to life a compelling strategic story on screen.
Strong writing ability, and understanding of the value in accurate and well crafted PowerPoint presentations.

Additional information

Langland

has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
WORK YOUR WORLD

opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
“YOU” DAYS

– flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.
HELP@HAND BENEFITS 24/7

helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
FAMILY FRIENDLY POLICIES

We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
FLEXIBLE WORKING & BANK HOLIDAY SWAP

You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
GREAT LOCAL DISCOUNTS

This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the

Publicis Career Page

which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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