Overview
Founded in 2002 by a core team of former Alfa Laval experts, Industrial Trading Solutions (ITS) was established to continue the distribution of Alfa Laval Flow Equipment — including pumps, tank equipment, and valves — across the UK. From the outset, we have proudly supported the dairy, food, brewery, soft drink, biopharma, and pharmaceutical industries as the Master UK Distributor for Alfa Laval.
Today, ITS continues to grow, offering a comprehensive portfolio of leading brands such as HiFlux, Eilersen, Anderson-Negele, KMH, and Servinox, alongside Alfa Laval. We are committed to delivering competitively priced hygienic process solutions with next-day delivery from our centrally located UK stock facility in the Midlands, or via 24-hour direct shipping from the Alfa Laval European Central Distribution Centre in Denmark.
Beyond equipment supply, ITS also offers expert servicing, maintenance, repair services, and a full range of genuine spare parts — ensuring our customers keep their operations running at peak efficiency.
About the role
Are you passionate about engineering solutions that keep the world flowing? We're seeking a dynamic Area Sales Engineer with essential experience in hygienic valves and pumps to join our growing team. This is a home-based role where you will manage your territory based on your location, offering you true flexibility and autonomy.
As our Area Sales Engineer, you’ll be the trusted advisor to our customers across the UK, helping them to optimise their processes with world-class hygienic flow equipment. If you thrive on building lasting relationships, solving problems, and smashing targets – this role is tailor-made for you.
Reporting to
Sales Office Manager
Location
This role is home based and will cover an area in the UK (to be determined), with at least one day a month at our head office based in Coleshill.
Key Responsibilities:
Manage and grow sales of hygienic valves, pumps and complimentary hygienic flow equipment across your allocated UK territory.
Develop strategic relationships with engineers, project managers, and procurement teams in the food, beverage, pharmaceutical, dairy, and home care sectors.
Deliver technical support and product demonstrations, becoming the go-to expert for our customers.
Identify new business opportunities, manage your pipeline, and consistently achieve sales targets.
Attend customer visits, site meetings, trade shows and exhibitions as needed.
Work closely with internal teams to ensure seamless customer service and aftersales support.
Keep abreast of industry trends, competitor activities and emerging technologies.
Essential Experience and Skills:
Proven sales experience with hygienic valves, pumps, and associated process equipment.
Strong understanding of hygienic process applications (food & beverage, dairy, pharma, etc.)
Ability to read and interpret technical drawings and specifications.
Confident communicator with excellent interpersonal and negotiation skills.
Self-motivated and highly organised with a passion for delivering results.
Full UK driving licence and willingness to travel within your territory.
What’s in it for You?
£45k to £55k (dependent on experience)
Company car to support your travel
Performance related annual bonus scheme rewarding your success
25 days holiday plus bank holidays
Tools of the trade: laptop, phone, and all the support you need to succeed
A collaborative, supportive, and ambitious team culture
Important Information:
· Working Hours – Mon-Thurs 8:30am-5pm / Fri 8:30am-4:30pm.
· Home Based Role with at least one day a month at our head office based in Coleshill.
