The Regional Downstream Marketing Specialist is responsible for translating global marketing strategy into high-impact regional execution that drives demand, accelerates pipeline, and supports commercial growth across priority EMEA markets for the Azenta Life Sciences Consumables and Instruments business. This role owns downstream activities—including product launches, campaigns, messaging, and sales enablement—ensuring they are regionally relevant, commercially effective, and aligned with customer needs across biotech, pharma, and academic markets.
This role partners closely with global marketing, sales, product management, and commercial operations to ensure strong go-to-market execution throughout the product lifecycle.
This position will be based in Irlam, Manchester with travel to Cambridge, once per month for approximately 3-4 days per trip. Additionally, some travel will be required in the EMEA region particularly in support of event
What You’ll Do
Regional Go-to-Market & Campaign Execution
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Lead regional downstream marketing strategy and execution for assigned product portfolios (Consumables and Instruments)
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Localise global messaging, value propositions, and campaigns to reflect regional market dynamics, customer segments, and language requirements
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Develop and manage integrated regional campaign plans spanning digital marketing, events, and provide support for marketing activities with channel partners
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Support regional promotions, positioning, and channel strategies in partnership with commercial enablement and leadership
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Identify key regional organizations and establish relevant relationships/partnerships/thought leadership sharing to extend reach in specific geographic targets
Product Launch & Lifecycle Support
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Work side-by-side with Global Marketing to plan and execute regional product launches, including launch readiness, timelines, and cross-functional coordination
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Develop and localize launch materials (sales tools, web content, collateral, training)
Sales Enablement & Commercial Support
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Partner with regional sales leadership and enablement to align marketing priorities with revenue goals
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Develop sales enablement tools such as presentations, battlecards, application notes, and competitive positioning
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Support field marketing activities, including trade shows, workshops, roadshows, and customer events
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Assist with training sales teams on new products, value propositions, and campaign messaging
Customer & Market Insights
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Gather and synthesize regional customer insights, competitive intelligence, and market trends
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Translate customer feedback into actionable recommendations for upstream marketing and product management
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Monitor performance metrics (leads, pipeline contribution, conversion) and optimize programs accordingly
Cross-Functional Collaboration
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Act as the regional marketing liaison between global marketing, product management, sales, and commercial operations
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Ensure compliance with regulatory, legal, and brand guidelines across all regional marketing activities
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Manage external agencies and regional vendors as needed
What You Will Bring
Bachelor’s degree in Marketing, Life Sciences, Business, or a related field
3-5 years of marketing experience in life sciences, diagnostics, biopharma tools, or laboratory equipment
Proven experience in downstream or commercial marketing, product launches, and campaign execution
Strong understanding of life sciences markets (academic, biotech, pharma, clinical, or industrial)
Demonstrated ability to partner effectively with sales teams and influence without authority
Excellent communication, project management, and stakeholder management skills
Preferred
Experience with both consumables and capital instruments
Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
Experience working in a matrixed, global organization
Key Competencies
Commercial mindset with strong execution focus
Customer-centric and data-driven decision making
Ability to simplify complex scientific concepts into compelling value propositions
Strong organizational skills and ability to manage multiple priorities
Comfortable working across regions, cultures, and time zones
About us
Azenta Life Sciences is a leading provider of life sciences solutions, specializing in automated cold-chain sample management, biorepository services, and genomics services. Headquartered in Burlington, MA, they support pharmaceutical, biotech, and academic institutions in accelerating drug development and advanced cell therapies, with a focus on sample integrity
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